ActNow stands out from other timing companies because we do not own any events. Our sole focus is on our customers. We believe that a timing company cannot be
fully customer-focused if it also organizes its own events, as those events would inevitably become the priority. Instead, we dedicate ourselves to being a genuine partner for our clients.
Common Myths Addressed:
No. 1: Marketing Reach of Timing Services
There is a misconception regarding the effectiveness of timers' marketing reach, often highlighted by claims about email list sizes. While ActNow was among the first in the region to implement an email newsletter to support event growth, this alone is not sufficient, as not all emails are opened or fully read. What distinguishes ActNow’s reach is the significant website traffic we receive. ActNow collaborates with nearly 100 events annually, including approximately 60 cross country and track meets for schools. During those seasons, ActNowRacing.com attracts thousands of visitors each day, providing substantial exposure to events we service.
No. 2: Necessity of Finisher Medals
Another common belief is that finisher medals are required for a successful event. ActNow now provides complimentary custom bibs for race directors, allowing for a meaningful keepsake without incurring the high costs associated with finisher medals.
No. 3: Registration Fees Must Be High to Generate Revenue
It is also frequently suggested that a $45 registration fee is necessary for profitability in a 5K event. With nearly two decades of experience assisting organizations in fundraising, ActNow is well-positioned to help deliver a memorable participant experience while supporting fundraising goals simultaneously.
No. 4: Capabilities of ActNow Promotions
Some assume there are limitations to what ActNow can offer. ActNow Promotions has maintained a leadership position in the timing industry for over ten years, pioneering many innovations adopted locally. For example, when we entered the industry, guaranteed and accurate results were rare; ActNow set new standards for accuracy in Missouri. We introduced features such as professional finish line trusses and have been recognized nationally for our expertise. Our online registration platform, combined with email marketing, was one of the earliest available nationwide and fully supports race directors’ needs. Additionally, ActNow was an early adopter of disposable chip technology, streamlining race operations and eliminating post-race chip collection.